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History & Heritage

Founded in Calicut in 1987, by Mr. C.P. Moosa Haji - an intuitive businessman - the brand Apollo is synonymous to trust and quality. 

In 1994, the brand started its first showroom - the largest in Calicut, under the banner Apollo Jewellery and extended its presence in northern part of the state. Mr. Moosa Haji’s vision to become a major business house steered Apollo to venture into different industries. 

Today, the brand has established its footprint in Luxury Goods, Builders, Construction, Visual Merchandising and Hospitality industry.

De Valeur is a brand from the House of Apollo, with an objective of revolutionising jewellery shopping experience. The brand’s forte is revolved around catering personalised premium services, on-site designing, trial lounge and exquisite designs - curated to make an indelible impression on our guests. Apollo De Valeur showcases jewelleries of Gold, Diamonds, Platinum, Precious Stones, Polki, Kundhan and Silver which are certified by trusted organisations. With the vision of evolving as a famed global luxury goods brand, Apollo De Valeur makes the statement of being an avant-garde by following its tradition of quality and trust.